Tag: focus group

• March 13, 2013

  Why qualitative research? (Case study and solution)

  The qualitative approach within the market research industry is of increasing importance. Why this approach is required in many occasions? CASE STUDY¹. Imaging your company want to export Spanish wine to Poland. In this country, it is well known that either beer or vodka are more popular drink than wine, but nothing is clear about…

• February 25, 2013

  Qualitative methods for market research. The subject.

  After providing in the previous two posts a brief definition of both terms “qualitative method” and “market research“, we are in a position to clarify what Qualitative methods of market research subject is about (see about for further details on this blog). The main objective of the subject is “learning how to collect text (and…

• February 23, 2013

  The meaning of qualitative methods

  Throwing an eye over the definition provided by oxford dictionary will make easier to understand the meaning of the term qualitative method. The word “method” refers to “a particular procedure for accomplishing or approaching something, especially a systematic or established one”. On the other hand, if we claim the same source for the word qualitative…