Tag: focus group
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The focus group debrief
This video shows an example of focus group and, at the end, a so called debrief, i.e. a meeting held after the conduction of a focus group where both clients and researchers discuss the main results. Note that it is not entirely realistic and somewhat humorous but it lets get an overview of it.
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This video shows how a question-oriented focus group is conducted
This video shows how a question-oriented focus group is conducted. Specifically, the focus group aims to test a sauce flip top. Hence, it is a good example of focus group for market research.
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Robert K. Merton, Versatile Sociologist and Father of the Focus Group
By MICHAEL T. KAUFMAN Published: February 24, 2003 Robert K. Merton, one of the most influential sociologists of the 20th century, whose coinage of terms like ”self-fulfilling prophecy” and ”role models” filtered from his academic pursuits into everyday language, died yesterday. He was 92 and lived in Manhattan. Mr. Merton gained his pioneering reputation as…
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Example of focus group-based research
Case study: Faith and secularism in contemporary Britain Questions regarding the role of religion in public life remain contested, as exemplified by recent debates on issues such as same-sex marriage, gender equality, and faith schools. While some argue that a climate of ‘militant secularism’ now means that religious groups (including Christians) can be viewed as…
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The role of a focus group moderator
In general, moderator should be “flexible, objective, empathic, persuasive, a good listener” (Fontana and Frey 2000, p. 652) In a ideal focus group, the moderator would just participate to put research topics. It is participants who must dominate the discussion. However, there are a number of situations where moderator should also participate. 1. To prevent…
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How to design a Focus Group based research
1. How many groups are required? Organizing several groups enables trends and patterns to be identified when the data collected are analyzed (Saunders et al, 2003). The figure may vary according to the research questions and, above all, the different population subgroups required (Morgan, 1988). However, if after the fourth group you are receiving new…
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What should a focus group composition be like?
What should a focus group composition be like? Which features participants should meet? The answer of these questions depends basicly on the population group under study and the aims of the research. However, a general rule should be followed. A certain homogeneity among participants is required. What does homogeneity mean? All members share something in…
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Advantages of focus group
There are a number of broad advantages to the use of the focus group. These may be summarized as follows: 1. Group basis. They are an economical way of tapping the views of a number of people, simply because respondents are interviewed in groups rather than one by one (Krueger, 1994) 2. They can provide…