Year: 2013
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How to design a Focus Group based research
1. How many groups are required? Organizing several groups enables trends and patterns to be identified when the data collected are analyzed (Saunders et al, 2003). The figure may vary according to the research questions and, above all, the different population subgroups required (Morgan, 1988). However, if after the fourth group you are receiving new…
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What should a focus group composition be like?
What should a focus group composition be like? Which features participants should meet? The answer of these questions depends basicly on the population group under study and the aims of the research. However, a general rule should be followed. A certain homogeneity among participants is required. What does homogeneity mean? All members share something in…
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Advantages of focus group
There are a number of broad advantages to the use of the focus group. These may be summarized as follows: 1. Group basis. They are an economical way of tapping the views of a number of people, simply because respondents are interviewed in groups rather than one by one (Krueger, 1994) 2. They can provide…
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Difficult interview participants and possible solutions
1. Participants are willing just to give monosyllabic answer, “yes”, “no”, “maybe”. Formulate questions as open as possible or use long pauses in silence to let them know you want hear more. 2. Participant become upset or start to cry. Explain that the question does not have to be answered. Avoid finalize the interview in…
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7 qualitative interview standard stages
1. Ice breaking part. “Have you got some problems to find this place” 2. Gratefulness. “Thanks you for having agreed to the meeting” 3. Research purpose: “This interview is part of a greater research project on…” 4. Inform about confidentiality: “Nothing said by the participant will be attributed to them” 5. Request to record the…
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9-step checklist to conduct an in-depth interview
1. Encourage participants to provide further details when talking on crucial topics and bringing them to the interview guide when digressing. 2. Measure carefully when and in which sequence you ask certain questions. It mainly applies to the centered question. What is a centered question? Among all possible questions, a number of them are usually…
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What is a market research interview?
What does first spontaneously come to your mind when listen the word “interview”? May be a conversation between a journalist and a relevant personage on television? May be a job interview? Although an interview for market research may have many things in common with a job interview, there are a number of particularities to bear…
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Beiras e Feijoo
Gañou Feijoo porque a política reduciuse á mera xestión. Tamén gañou Beiras porque lembrounos que a política, ademais, é unha ferramenta de transformación social.