Tag: symbolic interactionism

  • Ethnomethodology: how people make sense of their life

    Introduced by the American sociologist Harold Garfinkel, ethnomethodology is, together with symbolic interactionism and dramaturgical, one of the most relevant perspective in the field of qualitative research. This tradition concerned with studying routines of everyday life and their production. How people make sense of their lives? The order and harmony of our lives depends on…

  • Symbolic interactionism: understanding consumer behavior

    Originated with one key theorist, George Herbert Mead, symbolic interactionism is, together with dramaturgical and ethnomethodology, one of the most relevant perspectives in the field of qualitative research. Which are its theoretical assumptions? Everyone behave symbolically. What does it mean? It means that many of our behavior, both verbal and nonverbal, are the symbol of…

  • Research perspective in the field of qualitative research

    A simple glance on the cartoon does not leave room for doubt. Whatever your perspective, whatever your research´s results. In the field of qualitative research there are several approaches. These are different in their theoretical assumptions, in the way we understand the object of study.  There are three mainstreams: symbolic interactionism, ethnomethodology, dramaturgical perspective. They…