Tag: Quantitative research
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What is secondary data and where is located?
Secondary data is usually defined in opposition to primary data. The latter is directly obtained from first-hand sources by mean of questionnaire, observation, focus group or in-depth interviews, while the former refers to data collected by someone other than the user. In other words, data that has already been collected for some other purpose. Yet, such data may…
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Why qualitative research? (Case study and solution)
The qualitative approach within the market research industry is of increasing importance. Why this approach is required in many occasions? CASE STUDY¹. Imaging your company want to export Spanish wine to Poland. In this country, it is well known that either beer or vodka are more popular drink than wine, but nothing is clear about…