Social science perspectives on climate change and development

University of Copenhagen

Xaquín S. Pérez-Sindín López

Tag: Qualitative research

  • The Black Swan: Understanding the Power of the Unexpected

    We like to believe the world is predictable. We build plans, forecasts, strategies, and expectations based on what we already know. We look at the past and assume it can help us understand the future. Most of the time, this works well enough. But every so often, something happens that breaks our assumptions completely. This…

  • Understanding online purchase via QR

    “Understand how people use the Internet and have a qualitative context to their actions and behaviours”. This video shows a very good example of the uses of online qualitative research by mean YouGov. Concretly, the video illustrates very well how we can get to deeply understand a regular online purchase journey.

  • “Borderlands: The Edges of Europe”, a visual analysis

    “Borderlands: The Edges of Europe” is a collection of analogue photographs representing the people and places along the borders of the European Union, developed with the purpose of creating an archive of images narrating life at the edges of Europe. Since 2011 Leonardi has undertaken extensive walks along the land borders of the European Union. Proceeding slowly on foot and…

  • This is what happens when a focus group does not work out

  • Mobile apps for online qualitative research

    Today I stumbled across this innovative application for online qualitative research. It powers a range of ‘conversation & observation’ activities such one to ones, auto ethnography and group discussions, among others. The application is run by Liveminds and offers a demo request.

  • What is a market research interview?

    What does first spontaneously come to your mind when listen the word “interview”? May be a conversation between a journalist and a relevant personage on television? May be a job interview? Although an interview for market research may have many things in common with a job interview, there are a number of particularities to bear…

  • How to design a qualitative research?

    “A research design is a plan for collecting and analyzing evidence that will make it possible for the investigator to answer whatever questions he or she has posed” (Ragin, 1994, p. 1919) This definition leads to a number of steps that every researcher must follow: 1º Formulate a research question. Every inquiry always starts by…

  • Why qualitative research? (Case study and solution)

    The qualitative approach within the market research industry is of increasing importance. Why this approach is required in many occasions? CASE STUDY¹. Imaging your company want to export Spanish wine to Poland. In this country, it is well known that either beer or vodka are more popular drink than wine, but nothing is clear about…

  • Getting familiar with the main research techniques for market research (Exercise 1)

    As one semester student of qualitative method for market research (MR) you must bear in mind that attending this course is unlikely to make you an expert in this discipline. It takes years to become a professional of market research industry¹. However, both if you want to join this exciting career or if you just…

  • Technology, social change and the need of market research

    We tend to think that the technology is a quite recent development, but the truth is that it comes from the beginning of the human history. It has always been a crucial factor for the social change and for the change of our lives. Inclusive relatively simple inventions such as stirrup. “This invention, that allows…