Tag: online ethnography
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Mobile apps for online qualitative research
Today I stumbled across this innovative application for online qualitative research. It powers a range of ‘conversation & observation’ activities such one to ones, auto ethnography and group discussions, among others. The application is run by Liveminds and offers a demo request.
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How to do ethnography
This post aims to explain how to use observation or related methods such as ethnography in social research. Hence the post is divided in three sections. First one aims to answer what does this method mean and come from, second one, what does it make observation different from other methods as in-depth interview or focus…
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Observation and ethnography: what to observe?
Before moving on to the proper observation, researcher should have prevously selected the setting (where and when) as well as the actions to be documented (e.g. buying process) and a carefully description of the field, concentrating on aspects relevant to research question. Subsequently, researcher or observers hired for such reason will start the fieldwork, i.e.…
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How to use observation method
This post aims to explain how to use observation or related methods such as ethnography in social research. Hence the post is divided in three sections. First one aims to answer what does this method mean and come from, second one, what does it make observation different from other methods as in-depth interview or focus…