Tag: Observation

  • The film “Kitchen Stories” and the history of qualitative research

    Kitchen Stories is a fun film about a market study conducted in Norway in the 40s. Swedish efficiency researchers come to Norway for a study of Norwegian men, to optimize their use of their kitchen. Folke Nilsson (Tomas Norström) is assigned to study the habits of Isak Bjørvik (Joachim Calmeyer). By the rules of the…

  • The Fraga Family: example of visual data and ethnography based research project

      ABOUT THE PROJECT When I got to New York, I briefly documented the lives of many Galician families there. At the same the time I was looking for a project to document more widely during the year. I photographed life in the Bronx, street parties, the subway, and it was not until I visited…

  • How to do ethnography

    This post aims to explain how to use observation or related methods such as ethnography in social research. Hence the post is divided in three sections. First one aims to answer what does this method mean and come from, second one, what does it make observation different from other methods as in-depth interview or focus…

  • Observation and ethnography: what to observe?

    Before moving on to the proper observation, researcher should have prevously selected the setting (where and when) as well as the actions to be documented (e.g. buying process) and a carefully description of the field, concentrating on aspects relevant to research question. Subsequently, researcher or observers hired for such reason will start the fieldwork, i.e.…

  • 6 essentials of observational studies

    The development of observation and ethnography may strongly depend on the variety applied. How far observation is revealed to those who are observed, how far researcher participates or how systematic the collection of data is, gives way to the different varieties to be applied. Regardless such differences that may be looked up in the references,…

  • How to use observation method

    This post aims to explain how to use observation or related methods such as ethnography in social research. Hence the post is divided in three sections. First one aims to answer what does this method mean and come from, second one, what does it make observation different from other methods as in-depth interview or focus…

  • Qualitative methods for market research. The subject.

    After providing in the previous two posts a brief definition of both terms “qualitative method” and “market research“, we are in a position to clarify what Qualitative methods of market research subject is about (see about for further details on this blog). The main objective of the subject is “learning how to collect text (and…