Social science perspectives on climate change and development

University of Copenhagen

Xaquín S. Pérez-Sindín López

Tag: market research

  • This video shows how a question-oriented focus group is conducted

    This video shows how a question-oriented focus group is conducted. Specifically, the focus group aims to test a sauce flip top. Hence, it is a good example of focus group for market research.

  • What is secondary data and where is located?

    Secondary data is usually defined in opposition to primary data. The latter is directly obtained from first-hand sources by mean of questionnaire, observation, focus group or in-depth interviews, while the former refers to data collected by someone other than the user. In other words, data that has already been collected for some other purpose. Yet, such data may…

  • What is a market research interview?

    What does first spontaneously come to your mind when listen the word “interview”? May be a conversation between a journalist and a relevant personage on television? May be a job interview? Although an interview for market research may have many things in common with a job interview, there are a number of particularities to bear…

  • How to design a qualitative research?

    “A research design is a plan for collecting and analyzing evidence that will make it possible for the investigator to answer whatever questions he or she has posed” (Ragin, 1994, p. 1919) This definition leads to a number of steps that every researcher must follow: 1º Formulate a research question. Every inquiry always starts by…

  • Why qualitative research? (Case study and solution)

    The qualitative approach within the market research industry is of increasing importance. Why this approach is required in many occasions? CASE STUDY¹. Imaging your company want to export Spanish wine to Poland. In this country, it is well known that either beer or vodka are more popular drink than wine, but nothing is clear about…

  • Getting familiar with the main research techniques for market research (Exercise 1)

    As one semester student of qualitative method for market research (MR) you must bear in mind that attending this course is unlikely to make you an expert in this discipline. It takes years to become a professional of market research industry¹. However, both if you want to join this exciting career or if you just…

  • Technology, social change and the need of market research

    We tend to think that the technology is a quite recent development, but the truth is that it comes from the beginning of the human history. It has always been a crucial factor for the social change and for the change of our lives. Inclusive relatively simple inventions such as stirrup. “This invention, that allows…

  • Qualitative methods for market research. The subject.

    After providing in the previous two posts a brief definition of both terms “qualitative method” and “market research“, we are in a position to clarify what Qualitative methods of market research subject is about (see about for further details on this blog). The main objective of the subject is “learning how to collect text (and…

  • The meaning of qualitative methods

    Throwing an eye over the definition provided by oxford dictionary will make easier to understand the meaning of the term qualitative method. The word “method” refers to “a particular procedure for accomplishing or approaching something, especially a systematic or established one”. On the other hand, if we claim the same source for the word qualitative…

  • The meaning of market research

    (The current post may be considered as the starting shot for a number of post to be publish over the next four month as part of the didactic material of the Qualitative methods for market research subject from Master in Management in the Faculty of Economics of University of Gdansk  (See about for further details)…