Tag: Interview
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“It’s about the depth of your data”
Fantastic article (it’s about the depth of your data) on “qualitative data analysis”, clarifying the difference between “quali” and “quanti”, but also providing rich comments on the labour of fieldnotes when doing fieldwork. I want to emphasize this parragraph and then you can read the whole article: Descriptions in fieldnotes need to be precise. Rather than…
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Advantages of focus group
There are a number of broad advantages to the use of the focus group. These may be summarized as follows: 1. Group basis. They are an economical way of tapping the views of a number of people, simply because respondents are interviewed in groups rather than one by one (Krueger, 1994) 2. They can provide…
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Difficult interview participants and possible solutions
1. Participants are willing just to give monosyllabic answer, “yes”, “no”, “maybe”. Formulate questions as open as possible or use long pauses in silence to let them know you want hear more. 2. Participant become upset or start to cry. Explain that the question does not have to be answered. Avoid finalize the interview in…
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What is a market research interview?
What does first spontaneously come to your mind when listen the word “interview”? May be a conversation between a journalist and a relevant personage on television? May be a job interview? Although an interview for market research may have many things in common with a job interview, there are a number of particularities to bear…
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Why qualitative research? (Case study and solution)
The qualitative approach within the market research industry is of increasing importance. Why this approach is required in many occasions? CASE STUDY¹. Imaging your company want to export Spanish wine to Poland. In this country, it is well known that either beer or vodka are more popular drink than wine, but nothing is clear about…