Tag: group discussion
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The role of a focus group moderator
In general, moderator should be “flexible, objective, empathic, persuasive, a good listener” (Fontana and Frey 2000, p. 652) In a ideal focus group, the moderator would just participate to put research topics. It is participants who must dominate the discussion. However, there are a number of situations where moderator should also participate. 1. To prevent…
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What should a focus group composition be like?
What should a focus group composition be like? Which features participants should meet? The answer of these questions depends basicly on the population group under study and the aims of the research. However, a general rule should be followed. A certain homogeneity among participants is required. What does homogeneity mean? All members share something in…
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Advantages of focus group
There are a number of broad advantages to the use of the focus group. These may be summarized as follows: 1. Group basis. They are an economical way of tapping the views of a number of people, simply because respondents are interviewed in groups rather than one by one (Krueger, 1994) 2. They can provide…