Tag: George Herbert Mead
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From Being to Society: How Philosophy Gave Birth to Sociology
The history of sociology is often presented as the story of a new science born in nineteenth-century Europe to study industrialization, urbanization and capitalism. While this account is not wrong, it misses a deeper intellectual transformation. Sociology did not emerge from nowhere. It emerged from a long philosophical struggle over the nature of reality itself.…
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Symbolic interactionism: understanding consumer behavior
Originated with one key theorist, George Herbert Mead, symbolic interactionism is, together with dramaturgical and ethnomethodology, one of the most relevant perspectives in the field of qualitative research. Which are its theoretical assumptions? Everyone behave symbolically. What does it mean? It means that many of our behavior, both verbal and nonverbal, are the symbol of…
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Research perspective in the field of qualitative research
A simple glance on the cartoon does not leave room for doubt. Whatever your perspective, whatever your research´s results. In the field of qualitative research there are several approaches. These are different in their theoretical assumptions, in the way we understand the object of study. There are three mainstreams: symbolic interactionism, ethnomethodology, dramaturgical perspective. They…