Tag: discussion group
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The role of a focus group moderator
In general, moderator should be “flexible, objective, empathic, persuasive, a good listener” (Fontana and Frey 2000, p. 652) In a ideal focus group, the moderator would just participate to put research topics. It is participants who must dominate the discussion. However, there are a number of situations where moderator should also participate. 1. To prevent…
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How to design a Focus Group based research
1. How many groups are required? Organizing several groups enables trends and patterns to be identified when the data collected are analyzed (Saunders et al, 2003). The figure may vary according to the research questions and, above all, the different population subgroups required (Morgan, 1988). However, if after the fourth group you are receiving new…
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What should a focus group composition be like?
What should a focus group composition be like? Which features participants should meet? The answer of these questions depends basicly on the population group under study and the aims of the research. However, a general rule should be followed. A certain homogeneity among participants is required. What does homogeneity mean? All members share something in…