Category: Philosophy & approach

  • Why philosophy matters to your research project

    This Slavoj Zizek video illustrates very well why and for what we need philosophy in our research design. Simply because philosophy helps us to formulate the right research question. Because there are not only wrong answers but also wrong questions.

  • PhD workshop on social ontology

    Some time ago I published a post on ontology in order to explain why it is important for any research project. There I emphasized the difference between adopting a objectivist and subjectivist ontological position. The former focuses on the formal structure of the organization under study, usually via quantitative methods, while the latter do it on…

  • Why the qualitative approach is essential for every research project?

    “Recently, it was conducted a global survey which sought to answer the following question: Please answer honestly. How in your opinion could be solved the problem of lack of food in many countries in the world?” The survey was a failure because in Africa nobody knew what food means. In France nobody knew what honesty…

  • Ethnomethodology: how people make sense of their life

    Introduced by the American sociologist Harold Garfinkel, ethnomethodology is, together with symbolic interactionism and dramaturgical, one of the most relevant perspective in the field of qualitative research. This tradition concerned with studying routines of everyday life and their production. How people make sense of their lives? The order and harmony of our lives depends on…

  • Dramaturgical perspective: understanding everyday life

    The term dramaturgical perspective was first adapted into sociology from the theatre by Erving Goffman, who developed most of the related terminology and ideas in his 1959 book, The Presentation of Self in Everyday Life. Together with ethnomethodology and symbolic interactionism, is one of the most relevant perspectives in the field of qualitative research. Before…

  • Symbolic interactionism: understanding consumer behavior

    Originated with one key theorist, George Herbert Mead, symbolic interactionism is, together with dramaturgical and ethnomethodology, one of the most relevant perspectives in the field of qualitative research. Which are its theoretical assumptions? Everyone behave symbolically. What does it mean? It means that many of our behavior, both verbal and nonverbal, are the symbol of…

  • Research perspective in the field of qualitative research

    A simple glance on the cartoon does not leave room for doubt. Whatever your perspective, whatever your research´s results. In the field of qualitative research there are several approaches. These are different in their theoretical assumptions, in the way we understand the object of study.  There are three mainstreams: symbolic interactionism, ethnomethodology, dramaturgical perspective. They…

  • The meaning of qualitative methods

    Throwing an eye over the definition provided by oxford dictionary will make easier to understand the meaning of the term qualitative method. The word “method” refers to “a particular procedure for accomplishing or approaching something, especially a systematic or established one”. On the other hand, if we claim the same source for the word qualitative…

  • Are you a “explorer” or a “painter” researcher? #researchdesign

    If you are not entering a “undiscovered cave” in your research, that is, if you do not need to explore about the nature of some problem simply because it has already been studied before, perhaps the purpose of your research is basicly descriptive. In other words, you do not need to ask yoursefl “what is…

  • How to use theory in research

    You should have clear whether your research will adopt a deductive or inductive approach. The basic difference between both is regarding its relation to theory. Deductive approach aims to take a theory on your topic as a reference, develop an hypothesis based on such theory and then, after the collection on data, this hypothesis is…