Category: research design
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Symbolic interactionism: understanding consumer behavior
Originated with one key theorist, George Herbert Mead, symbolic interactionism is, together with dramaturgical and ethnomethodology, one of the most relevant perspectives in the field of qualitative research. Which are its theoretical assumptions? Everyone behave symbolically. What does it mean? It means that many of our behavior, both verbal and nonverbal, are the symbol of…
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Research perspective in the field of qualitative research
A simple glance on the cartoon does not leave room for doubt. Whatever your perspective, whatever your research´s results. In the field of qualitative research there are several approaches. These are different in their theoretical assumptions, in the way we understand the object of study. There are three mainstreams: symbolic interactionism, ethnomethodology, dramaturgical perspective. They…
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How to design a qualitative research?
“A research design is a plan for collecting and analyzing evidence that will make it possible for the investigator to answer whatever questions he or she has posed” (Ragin, 1994, p. 1919) This definition leads to a number of steps that every researcher must follow: 1º Formulate a research question. Every inquiry always starts by…
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What is ethics in research and why is it important?
Clarify the connection between the Nuremberg Code and contemporary ethical research practices to strengthen context. Consider adding more recent examples of ethical dilemmas in research to enhance relevance. Break down complex sentences for better readability and comprehension. Ensure consistent use of terms (e.g., “researchers” instead of alternating “researcher” and “researchers”). Review punctuation, particularly comma usage,…
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How to combine qualitative and quantitative research
Although both quantitative and qualitative methods are frequently applied separately, the truth is that its combination is more and more common. Actually, it is a broadly covered issue in the literature. Bryman (1992) identifies up to eleven ways of integrating both perspectives. On top of that, some authors suggests that such combination is worthy of…
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The limits of quantitative research in social sciences
“If there is no net force on an object, then its velocity is constant. The object is either at rest (if its velocity is equal to zero), or it moves with constant speed in a single direction“. First Newton law The mastering of the so called “law-like generalizations” (Saunders et at, 2009) produced within natural science…
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Why qualitative research? (Case study and solution)
The qualitative approach within the market research industry is of increasing importance. Why this approach is required in many occasions? CASE STUDY¹. Imaging your company want to export Spanish wine to Poland. In this country, it is well known that either beer or vodka are more popular drink than wine, but nothing is clear about…
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Getting familiar with the main research techniques for market research (Exercise 1)
As one semester student of qualitative method for market research (MR) you must bear in mind that attending this course is unlikely to make you an expert in this discipline. It takes years to become a professional of market research industry¹. However, both if you want to join this exciting career or if you just…