Category: qualitative interviews
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What is a market research interview?
What does first spontaneously come to your mind when listen the word “interview”? May be a conversation between a journalist and a relevant personage on television? May be a job interview? Although an interview for market research may have many things in common with a job interview, there are a number of particularities to bear…
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Type of interviews (Draft)
After having answered the question “what is a market research interview” it is worth covering the different types of interviews. They may be highly formalized and structured, using standardized questions for each respondent, or they may be informal and unstructured conversations. Sanders et al (2011) distinguish three categories: Structured interviews Semi-structured interviews Unstructured or in-depth…