Category: Online qualitative research

  • New Publication: Ethnography as Method, Practice, and Ethical Commitment

    I’m pleased to share my latest publication, which explores ethnography as a vital method within qualitative research. The article examines what makes ethnography so enduring and so necessary: its ability to capture the complexity, depth, and lived meaning of social life through immersive engagement in the field. Rather than treating people as abstract data points,…

  • why blog your field work?

    Great post! Another good reason to do so is that not only participants but also co-researchers and/or supervisor, know more about what you’re doing.

  • Understanding online purchase via QR

    “Understand how people use the Internet and have a qualitative context to their actions and behaviours”. This video shows a very good example of the uses of online qualitative research by mean YouGov. Concretly, the video illustrates very well how we can get to deeply understand a regular online purchase journey.

  • El éxito de facebook y el uso de investigación cualitativa

        Me ha gustado esta explicación de Zygmunt Bauman sobre el éxito de Facebook (en realidad de las redes sociales en general) recogida en esta entrevista: El éxito del invento de Zuckerberg consiste en haber entendido necesidades humanas muy profundas, como la de no sentirse solo  nunca (siempre hay alguien en el planeta que puede ser…

  • Social Media in Social Research 2014 – 4th annual conference

    The SRA is pleased to announce the 4th annual conference on Social Media in Social Research. This one-day event at the British Library in central London will feature these presentations: Uninformed consent and social media research.  Dan Nunan, Henley Business School. In social media research, is informed consent possible without limiting access to the most valuable…

  • Examples of mobile qualitative research

    In a previous post I did mention a mobile app for online qualitative research. See now a number of ways mobile qualitative can help you understand new and often tricky target markets, such as teenagers or time-pressure high flyers. It refers just to market research projects, but it could be applicable also to social, politic…

  • Mobile apps for online qualitative research

    Today I stumbled across this innovative application for online qualitative research. It powers a range of ‘conversation & observation’ activities such one to ones, auto ethnography and group discussions, among others. The application is run by Liveminds and offers a demo request.