Category: Online qualitative research
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Understanding online purchase via QR
“Understand how people use the Internet and have a qualitative context to their actions and behaviours”. This video shows a very good example of the uses of online qualitative research by mean YouGov. Concretly, the video illustrates very well how we can get to deeply understand a regular online purchase journey.
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Examples of mobile qualitative research
In a previous post I did mention a mobile app for online qualitative research. See now a number of ways mobile qualitative can help you understand new and often tricky target markets, such as teenagers or time-pressure high flyers. It refers just to market research projects, but it could be applicable also to social, politic…
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Mobile apps for online qualitative research
Today I stumbled across this innovative application for online qualitative research. It powers a range of ‘conversation & observation’ activities such one to ones, auto ethnography and group discussions, among others. The application is run by Liveminds and offers a demo request.